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Every chapter from your Floyd textbook has a PowerPoint slideshow posted in the corresponding Module. At the end of the PowerPoint slideshow for each chapter is a slide entitled “Application” with three questions that are relevant to material from that chapter. 
For each chapter you are to pick ONE of the three application questions and write a reflection post to each of the questions in AT LEAST 600 words (minimum) to be eligible to receive credit for that week:
Module 1: Choose one application question in Chapter 1
Module 2: Choose one application question in either Chapter 2 OR 3
Module 3: Choose one application question in either Chapter 4 OR 5
Module 4: Choose one application question in either Chapter 6 OR 7
Module 5: Choose one application question in Chapter 8
Module 6: Choose one application question in either Chapter 9 OR 10
Module 7: Choose one application question in either Chapter 11 OR 12
Set-up of your weekly reflection posts:
  1. Write your reflection using material from the textbook and your own personal experiences. Let the material from the class be the focus of each reflection. Remember I will use these reflections to see how well you understand the material, so if you don’t incorporate material from the chapter into your reflection you aren’t demonstrating your understanding of the material and I can’t award you points for the assignment.
  2. Each reflection must have at least 1 APA citation from the assigned chapter, either paraphrased or directly quoted from the Floyd text. See the Standards for Acceptable Submission document for assistance with APA format.
  3. Each reflection must have at least 1 APA citation from a previous chapter except the first weekly reflection, either paraphrased or directly quoted from the Floyd text. This means that starting Weekly Reflection 2, you must have 1 APA citation from the assigned chapter and 1 APA citation from any of the previous chapter(s). In doing so, students will have an opportunity to find a way to weave in more knowldenge gained from previous chapter(s) and demonstrate their accumulative knowledge. See the Standards for Acceptable Submission document for assistance with APA format.
  4. Your paper should have a cover page and page headers that meets the Standards for Acceptable Submissions (SAS) guidelines, be double-spaced, in a 12-pt easy-to-read font, and include a Works Cited page.
  5. All posts MUST have a heading above the typed response that details what Chapter they cover and what question they are answering or you will lose points.
    1. Ex.) Chapter 1: What communication behaviors do you consider ethical or unethical?
  6. Must meet the Dept. of Communication’s Standards for Acceptable Submissions in order to be eligible for a grade – meaning the posts need to be proofread, have proper APA formatting, and be free of plagiarism.
To upload your files to Canvas - https://community.canvaslms.com/docs/DOC-10663
Things to keep in mind
Grading Rubric for Reflection Post
Criteria          
Content Exceptional   Post fully answers question, connects clearly to material from the text, includes a critical analysis or connection to material from another chapter, makes insights that aren’t readily seen, meets length requirements. Above Average   Post fully answers question, connects clearly to material from the text, includes a critical analysis or connection to material from another chapter that isn’t fully developed, meets length requirements. Competent   Post answers question, may need work on overall clarity. Has basic connection to material from the text, meets length requirements.   Intermediate   Post answers only part of the question, needs work on overall clarity. Is missing basic connection to material from the text, may be short of the length requirement   No Marks   Does not have a post made
Grammar Exceptional   Post includes 1-2 minor grammatical, spelling, or typing errors. Above Average   Post includes 3-4 minor grammatical, spelling, or typing errors. Competent   Post includes 5-6 minor grammatical, spelling, or typing errors.   May need organizational help with concise paragraphs or logical arguments. Intermediate   Post includes 7-8 minor grammatical, spelling, or typing errors.   Needed additional editing and proofreading   May need organizational help with concise paragraphs or logical arguments. No Marks   Post includes more than 8 grammatical, spelling, or typing errors.   Posts greatly needed additional editing and proofreading
APA format Exceptional   All posts correctly use APA format and included a Works Cited page with no errors. Above Average   All posts use APA format and included a Works Cited page with 1-2 errors. Competent   All posts use APA format and included a Works Cited page with 3 errors. Intermediate   All posts use APA format, may not have a Works Cited page and/or have 4 errors. No Marks   Posts do not use APA format, may not have a Works Cited page and/or use APA format but have more than 4 errors.  


 Standards for Acceptable Submissions – p. 1 Version 4.00 Revised 08/2013 Department of Communication Standards for Acceptable Submissions The Standards for Acceptable Submissions were created through the cooperative efforts of several faculty members in the Department of Communication. These standards were developed to help address a variety of format and stylistic issues that commonly occur. This document is organized into four sections: (1) Formatting, (2) Style, (3) Citing/Referencing, and (4) Submission. 1. Formatting Unless specifically directed otherwise by the instructor, written assignments should conform to the formatting guidelines 1.a. through 1.k. 1.a. Assignments must include a cover sheet that identifies the Assignment Title, Student Name, Course/Section Number, Semester/Year, and the name of the Professor teaching the course (See example below). 1.b. Assignments must be typed or word-processed. 1.c. Assignments must be double-spaced. 1.d. Assignments should have a “header” that includes the student last name and page number in the upper right-hand corner of the page. 1.e. Assignments must have a maximum 1-inch margin for all paper edges (top, bottom, left, right). 1.f. Assignments must use a consistent font size of either 10 or 12 point. 1.g. Standard fonts must be used (i.e., Arial, Times New Roman, Universal, etc.). Do not use non-standard fonts such as Gothic, Calligraphy, or Script. 1.h. Font color must be black. 1.i. No backgrounds should be used. 1.j. Images and Graphs should not be used without approval of the Professor. Smith, p 1 Theory Into Practice #1 John P. Smith COMM1135 Sec. 001 Fall, 2004 Dr. Alan D. Heisel SAMPLE Standards for Acceptable Submissions – p. 2 Version 4.00 Revised 08/2013 1.k. Headings, Sub-headings, and other formatting issues should conform to the guidelines described in the most recent publication of the American Psychological Association Style Manual (currently, 6 th edition). 2. Style Stylistic issues include written language, grammar and syntax, spelling, paraphrasing, and quotations. While some stylistic issues can also be citation issues, these concepts are treated separately. 2.a. Submitted assignments must be proofread. Spell-check and grammar check software alone should not be relied upon for the purposes of editing a draft. 2.b. Assignments with 10 or more typographical errors (per page) are not acceptable and will receive only 50 percent of available points. 2.c. Duplication of five or more words from a single sentence written by another source (e.g., websites, journals, books, magazines, etc.) is not acceptable. 2.d. Assignments that include approved charts or graphs with data that are not attributed to the original source are not acceptable. 2.f. Assignments that include sections of text that are significantly different from the majority of the submission (in terms of grammar, structure, vocabulary, font style or size are not acceptable. Such sections suggest the possibility of plagiarism. 2.g. Paraphrasing or re-wording of more than one sentence in a sequence written by another source (e.g., websites, journals, books, magazines, etc.) is not acceptable. 2.h. Duplication of the organizational structure of the text of another source (e.g., websites, journals, books, magazines, etc.) is not acceptable. 2.i. All other stylistic issues should conform to the guidelines described in the most recent Publication of the American Psychological Association Style Manual (currently, 6 th edition), unless directed otherwise. 3. Citing/Referencing 3.a. What should be referenced or cited? O’Hair, Stewart, and Rubinstein (2001) suggest that you should credit the original author(s) when you use: 3.a.1. Direct quotations – you are copying word-for-word directly from the source 3.a.2. Paraphrased information – you are repeating someone else’s ideas in different words 3.a.3. statistics 3.a.4. any unique information that was not collected by you personally. Standards for Acceptable Submissions – p. 3 Version 4.00 Revised 08/2013 “Unique information” means information that you can only find one place. You do not have to cite the source of information that can be found in any standard reference book. However, if it’s new information (for example, a study that’s just been published or information that has just been updated) or if it is information that only one person or organization had originally, you should acknowledge the source. Finally, you should indicate the source when the facts are in contention (that is, something people disagree about). For example, if different reputable sources disagree about whether subliminal messages are effective, you should be careful to indicate whose opinion you are citing when report statements about these types of effects. 3.b. Why should you cite? The principle of acknowledging, or citing, sources is that you should always provide enough information to tell the reader where your information came from and how they can locate it themselves. This is so the reader (your instructor) can check your source if s/he decides to. The format through which this is done varies across different fields. Social sciences, like communication, generally use a format developed by the American Psychological Association, called APA style. Unless specifically told otherwise by the instructor, this is the format that you are required to use for most of the papers you write in Communication courses. 3.c. Components of citing and referencing the work of others. There are two parts to citing works. 3.c.1. The first part is in-text citations. In-text citations are labels that are inserted next to each piece of information that comes from another source. In APA style, the in-text citation is made up of the author’s last name(s) and year of publication. 3.c.2. The second part is the works cited list. This is an alphabetized list of all the sources that are cited in the entire paper. It contains not only the author’s and the publication date of the sources, but also information like the book or article title and the publisher. It should include all the information that a reader needs to go out and find the original source. The idea is that readers who want to follow-up on a piece of information they read about in your paper can use the in-text citation to find the appropriate entry in the works cited list. The works cited list, in turn, could allow them to find the original book, article, or web-page. There are Standards for Acceptable Submissions – p. 4 Version 4.00 Revised 08/2013 specific rules about the type of information that is put into a works cited list for different types of sources and how this information should be formatted. Examples are provided in the works cited list at the end of this information sheet. 3.d. Common examples of citing and referencing the work of others. 3.d.1. How to acknowledge a source if you are re-stating someone else’s ideas in your own words: If you are paraphrasing or summarizing someone else's ideas, you can cite the source in the text of the paper by mentioning the name of the original author and, if it is appropriate to the flow of the sentence, the title of the publication. Include the year of the publication in parentheses after the author’s name. For example: According to Gerbner, Gross, Morgan, and Signorielli (1994), the effect of television on audience members’ perceptions of crime is cumulative. The more one watches, the more one’s view of the world will match the violent patterns of representation of television. Another way to credit a source is by using parenthetical citations. After the paraphrase or piece of information that you are using, Include the name of the original author, a comma, and then the year of the publication within a set of parentheses. Two examples: One of the concerns about cultivation theory is that it fails to take into account the fact that audiences select what they watch. Some individuals may see very little violence by consistently choosing to watch game shows. Other individuals may see a lot of violence in the same amount of time by choosing to watch crime dramas (Potter, 1993). Standards for Acceptable Submissions – p. 5 Version 4.00 Revised 08/2013 Recent sales reports indicate that celebrity magazines are declining in popularity. Compared to the previous year, newsstand sales during the first half of 20113 were down 13% for People, 17% for Us Weekly, and 21% for Life & Style Weekly (Haughney, 2013). 3.d.2. How to acknowledge a source if you are using someone else’s exact words: If use the same words as the original author it is a “direct quotation” and it must be identifiable to readers. If you are using another person’s words, but fail to indicate that you are doing so, it counts as plagiarism even if you include a parenthetical reference at the end of the passage. Of course, there are certain combinations of words, for example, “such as” and “it is” that turn up over and over again in almost any text. We all use them, without necessarily stealing them from each other. However, distinctive combinations of words - and most phrases and sentences should be considered distinctive combinations of words – should be considered unique creations of their writers’ and those writers should always be given credit for them. As a rule of thumb, whenever you are using more than five of another writer’s words in the same order as that writer, you should consider it a direct quote and acknowledge the original writer. To acknowledge the writer, you need to use either quotation marks or a block quote. The length of the quotation determines which one is appropriate. 3.d.2a. If your quotation is less than 40 words long, the other person’s words should be enclosed in quotation marks and integrated into the rest of your paragraph. If you mention the author’s name when you introduce the quote, you should follow it with the year of publication in parentheses. Then, at the end of your quotation, you should also include the page number on which the words originally appeared. Use the paragraph number if you are quoting from an electronic text like a web page that does not have page numbers. For example: Standards for Acceptable Submissions – p. 6 Version 4.00 Revised 08/2013 Gerbner, Gross, Morgan, and Signorielli (1994) argue that the kinds of television programs an individual chooses to watch are ultimately irrelevant because the images of television programming are uniform: “…the pattern of settings, casting, social typing, actions, and related outcomes…cuts across program types and viewing modes and defines the world of television. Viewers are born into that symbolic world and cannot avoid exposure to its recurrent patterns…” (p. 20). 3.d.2b.If you are not mentioning the author’s name in the sentence, it should be added along with the year to the parentheses at the end of your quotation. For example: This type of reality program represents one of the most popular and influential of the programming category. Survivor has been said to represent “the ‘classic’ format of the current generation of reality TV” (Andrejevic, 2004, p. 195). 3.d.2c. If your quotation is more than 40 words, it should be presented in the form of a block quote. That is, the quotation is formatted as its own paragraph. Each line of this paragraph is indented five spaces. The page number, along with the author’s name and the publication year if it hasn’t been mentioned in the introductory sentence, should be included at the very end of the block quote. For example: Although audience members can differ in their evaluations of film characters, there are conventions that communicate to the audience what their response to particular characters should be. Noel Carroll (1995) argues that one of these conventions is the way characters are shown to treat others. Quite frequently in mass fictions, characters are designated as morally good in virtue of their treatment of supporting characters, especially ones who are poor, Standards for Acceptable Submissions – p. 7 Version 4.00 Revised 08/2013 old, weak, lame, oppressed, unprotected women, children, helpless animals, and so on. Good characters typically treat such people with courtesy and respect, whereas your standard snarling villain, if he notices them at all, usually does so in order to abuse them – to harass the woman sexually, to taunt the child, to kick the dog, or worse. (p. 79) According to the principle Carroll describes, a brief scene in which a character is shown behaving kindly toward a panhandler would function communicate to most of the audience that the character is good. Note: No quotation marks are needed if you are using a block quote. However, whenever you use someone else’s words, you need to use one of these formats – quotation marks or a block quote - to communicate this to the reader in order to avoid plagiarism. 3.d.3 Citing electronic sources The principles are the same whether the sources is print or digital. In-text citations for newspaper or journal articles that you read online contain the same kind of information as those of their print counterparts. If you are paraphrasing the original source, include the name of the author and the year it was posted or published. For direct quotations include the author’s name and the publication year. If there are no page numbers, indicate the paragraph number that the quotation comes from (count down from the beginning or, in longer works, from closest heading). This serves the same purpose as the page number. It tells the reader where to find the passage you are quoting. If the year a digital source was published is not listed, use the abbreviation n.d. in place of the year. This stands for “no date.” For more information about citing digital sources, including information about how to format the entry in the Works Standards for Acceptable Submissions – p. 8 Version 4.00 Revised 08/2013 Cited list, see the most recent edition of the Publication Manual of the American Psychological Association. 3.e. Avoiding plagiarism Please remember that no matter what kind of in-text citation you use, you must also include the entire bibliographic citation (author, title, publication date, page numbers, publisher, and so forth) of all the sources you’ve used in a “Works Cited” page attached to the end of your paper. For information about formatting the works cited list, see the most recent edition of the Publication Manual of the American Psychological Association (currently, 6th edition). 3.f. Techniques to avoid plagiarism 3.f.1. Give yourself enough time. If you’re not under time pressures, you’ll have more opportunities to formulate your own words and perspectives. Make sure that you’ve acknowledged all your sources. 3.f.2. Make careful notes when you are researching your paper. Make sure that you keep track of what ideas come from which source. 3.f.3. Remember to always acknowledge it when you are using someone else’s words with either quotation marks or a block quote. Generally, any time your paper contains more than five words that are the same as one of your sources and are in the same order as your sources, those words should be in quotation marks or in a block quote. They should also be accompanied by the author’s name, the publication year, and the page number. 3.f.4. Err on the side of caution. When in doubt, give a reference or ask your professor for help before you turn in the paper. 3.g. Citations and Referencing for Acceptable Submissions Failing to properly reference and cite your sources properly is not acceptable. 3.h. For an expanded treatment of appropriate citation rules, please review the most recent edition of the Publication Manual of the American Psychological Association (currently, 6th edition). Works referenced in section 3: Citing and referencing the work of others Andrejevic, M. (2004). Reality TV: The work of being watched. Lanham, MD: Rowman & Littlefield. Standards for Acceptable Submissions – p. 9 Version 4.00 Revised 08/2013 American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association. Carroll, N. (1995). The paradox of suspense. In P. Vorderer, H. J. Wulff, & M. Friedrichsen (Eds.), Supsense: Conceptualizations, theoretical analyses, and empirical explorations (pp. 71-92). Mahwah, NJ: Lawrence Erlbaum. Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1994). Growing up with television: The cultivation perspective. In J. Bryant & D. Zillman (Eds.), Media effects: Advances in theory and research (pp. 17-41). Hillsdale, NJ: Lawrence Erlbaum. Haughney, C. (2013, August 6). Magazine newsstand sales plummet, but digital editions thrive. The New York Times. Retrieved from http://www.nytimes.com O’Hair, D., Stewart, R., & Rubenstein, H. (2001). A speaker’s guidebook. New York: Bedford/St. Martin’s. Potter, W. J. (1993). Cultivation theory and research: A conceptual critique. Human Communication Research, 19, 564-601. 4. Submissions 4.a. Guidelines for electronic submission 4.a.1. All written assignments submitted electronically must be saved in one of the following file formats: Microsoft Word (*.doc) (*.docx), Portable Document Format (*.pdf), or in Rich Text Format (*.RTF). 4.a.2. Only one file should be submitted for each assignment. Research papers, for example, should include the title page, text of the paper, and works cited list in one document. 4.a.3. The filename for each assignment should conform to the following format: Course-Semester-Assignment-Student’s Last Name. For example, a student named, Jill Kramer, in COMM 1030 submitting her transcript assignment may title the project file as: COMM1030-fall13-Transcript1-Kramer.doc. 4.a.4. All assignments submitted electronically must be uploaded to the Digital Drop Box (DDB) of the appropriate course. Standards for Acceptable Submissions – p. 10 Version 4.00 Revised 08/2013 4.a.5. Students should identify the assignment title in the comment section when uploading the file to the DDB. 4.b. Guidelines for hard-copy submission 4.b.1. Make sure that your professor accepts hard copy submissions! 4.b.1. Assignments should be stapled on the upper left hand corner of the page. 4.b.2. Assignments must have a cover sheet formatted according to section 1 of this document. 4.b.3. Submit letter-size paper assignments only! Do not use plastic folders or other binding materials. 4.b.4. Assignments must be submitted by the due date indicated on the syllabus. 4.b.5. Assignments may be delivered to the mail box of the appropriate faculty member (located in room 590 Lucas Hall) or as otherwise directed by the professor of the course. 4.b.6. If you fax a copy of your assignment, be sure to include a cover sheet indicating the class and the professor to whom the document should be delivered. The fax number is 314-516-5816. You can request verbal confirmation of the fax by calling the Department of Communication’s main office (314-516-5486). Please note: Although the overwhelming majority of professors in the Department of Communication are likely to require these standards for all submitted assignments, it must be noted in the syllabus. As a result, if your syllabus has an assignment that does not explicitly state that these standards must be met, the classification of “acceptable” or “not acceptable” submissions is not binding. However, complying with these standards is likely to increase your overall grade. For those assignments that explicitly require adherence to these standards, the assignment must be deemed “acceptable” in order to receive a grade. Failure to conform to the standards described in this document will cause the submitted assignment to be classified as unacceptable, resulting in ZERO for the assignment. If you have any questions regarding the content of this document, please ask your professor.



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